World’s largest professional PR association launch second annual LATAM Census (English)


The Public Relations and Communications Association (PRCA) Americas has launched its second annual LATAM PR and Communications Census.

The flagship study, conducted by 3Gem Research, will gather demographic data on the industry and investigate issues including mental health and workplace culture, diversity and inclusion practices, and the future of the workplace.

The survey follows the launch of PRCA’s first LATAM Board in April, and new creativity in PR training courses in Spanish.

The survey takes a few minutes to complete and all responses will remain anonymous. 

PRCA International Director Melissa Cannon MPRCA said:

“Our LATAM Census is an opportunity for us to gather in-depth analysis on how the industry is really tracking and to inform our new Board’s policy priorities moving forward. The industry is vibrant and growing in so many LATAM countries, but we also know there’s a lot of work to be done to position PR as a vital function in every boardroom.”

The survey is available in English, Spanish, and Portuguese. Take the survey here.

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