Benefits of Joining

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PRCA Americas membership delivers:

Industry Insights

The latest market intelligence, data, and industry insight

Regional benchmarking, to keep you up to date with your competitors

Thought leadership, giving you and your organization greater visibility in the region

Global research and benchmarking

Case studies, so your team can learn from others

Best practice guidance to keep you ahead of the game

Keep up to date with global developments through our newsletter and social media feeds

The potential to achieve our Communications Management Standard (CMS), the hallmark of PR excellence and the proof you have a well-run business, with all the correct systems and structures in place

Talent

90-minute interactive webinars at introductory, intermediate and advance levels

Face-to-face workshop training

Bespoke training packages to meet the needs of your team

Continuous professional development program

Global online qualifications

University outreach and support to get industry placements

Free posting of job adverts

Connections

Grow your professional network via our networking events for staff at all seniority levels

Inclusive ICCO membership

Member only evening meet ups

Global introductions

Client-to-agency Matchmaker service

Opportunities for senior personnel to enhance their personal and organizational profiles via leadership panels and masterclass delivery

Judging International awards

Discounts from key suppliers

Acknowledgement

A globally recognized awards program

Certified training

Global speaker opportunities

The use of the PRCA LATAM Network logo on your website and on emails

The use of designatory letters ‘MPRCA’

PRCA code of conduct

Join us

Why not join the PRCA and start enjoying all of its associated benefits.

Join PRCA Americas

Human Connections are our Opportunity for Growth

December 2, 2021

Human Connections are our Opportunity for Growth Heather Kernahan CEO, Hotwire Hotwire CEO Heather Kernahan provides the North American perspective on the 2021-22 ICCO World

Francis Ingham wins AMEC’s Don Barthomelew Award

December 1, 2021

The Public Relations and Communications Association (PRCA) Director General Francis Ingham has been named winner of the International Association for Measurement and Evaluation of Communication’s (AMEC)

Meaningful Measurement and Evaluation to shape the future – ICCO World PR Report

November 30, 2021

Global agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO

Strategic consulting firms as most critical PR skill – ICCO World PR Report

November 25, 2021

PR and Communications professionals across the globe have citied ‘strategic consulting’ (45%), ‘measurement, evaluation and analytics’ (35%) and ‘research, planning and insight’ (32%), as its top

ECI, PRCA to Release International Ethics Data with Country-Specific PR-Industry Commentary

November 24, 2021

The Public Relations and Communications Association (PRCA) and Vienna, Virginia-based Ethics & Compliance Initiative (ECI) announced today the launch of a collaborative roll-out of nation-specific ethics and

PRCA Ethics Council Leaders Speak to PR Industry Ethics Confidence-Index Trends in New ICCO World Report Data

November 23, 2021

– Western Europe Maintains Lead as World Region with Highest Confidence in PR Industry Ethics The Public Relations and Communications Association (PRCA) Ethics Council noted measurable fluctuations