Benefits of Joining
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PRCA Americas membership delivers:
Thought leadership, giving you and your organization greater visibility in the region
Continuous professional development program
Opportunities for senior personnel to enhance their personal and organizational profiles via leadership panels and masterclass delivery
A globally recognized awards program
The use of the PRCA LATAM Network logo on your website and on emails
Hidden disabilities and the joy of flex
In part due to the world turning upside down in 2020, it feels like the phrase ‘flexible working’ is being bandied about more than it’s
How to glow in the dark
You don’t need me to tell you how dark it is out there. It’s grim. We’ve got winter, weird weather, wars and worse. Inflation rates
Exploring the Impact of Artificial Intelligence (AI) on Public Relations and Communications
AI’s influence has rapidly spread across various industries, including PR and communications. To gain a deeper understanding of how AI is shaping the future of
Marketers and PR agencies can no longer afford to be vague
We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but
ESG and AI Top Priorities in ICCO World PR Report
ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future,
You are the role model in client management for your trainees
Managing clients well, building relationships and trust, is a much sought after skill in all aspects of marketing, be it public relations, advertising, event management