Insights
Human Connections are our Opportunity for Growth
Human Connections are our Opportunity for Growth Heather Kernahan CEO, Hotwire Hotwire CEO Heather Kernahan provides the North American perspective on the 2021-22 ICCO World PR Report findings. This year’s report is particularly exciting, arriving as the world goes
Francis Ingham wins AMEC’s Don Barthomelew Award
The Public Relations and Communications Association (PRCA) Director General Francis Ingham has been named winner of the International Association for Measurement and Evaluation of Communication’s (AMEC) Don Bartholomew Award for 2021. The Award – AMEC’s most prestigious accolade – recognises
Meaningful Measurement and Evaluation to shape the future – ICCO World PR Report
Global agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report. When asked which technology will have the greatest impact on the
Strategic consulting firms as most critical PR skill – ICCO World PR Report
PR and Communications professionals across the globe have citied ‘strategic consulting’ (45%), ‘measurement, evaluation and analytics’ (35%) and ‘research, planning and insight’ (32%), as its top three areas of skillset investment, to help nurture, develop and retain talent – in
ECI, PRCA to Release International Ethics Data with Country-Specific PR-Industry Commentary
The Public Relations and Communications Association (PRCA) and Vienna, Virginia-based Ethics & Compliance Initiative (ECI) announced today the launch of a collaborative roll-out of nation-specific ethics and compliance data, generated through the ECI Global Business Ethics Survey® (GBES®), with accompanying public
PRCA Ethics Council Leaders Speak to PR Industry Ethics Confidence-Index Trends in New ICCO World Report Data
– Western Europe Maintains Lead as World Region with Highest Confidence in PR Industry Ethics The Public Relations and Communications Association (PRCA) Ethics Council noted measurable fluctuations in specific regions of the world tied to the PR industry’s self-assessment of ethical