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The PRCA Blog

Leading insight articles for the PR and communications industry.

ICCO Executive Director Rob Morbin steps down

Rob Morbin, ICCO’s Executive Director has decided to step down after being with the organisation for six years. Rob joined ICCO in 2018 from the Chartered Institute of Public Relations and has been an integral figure in the organisation’s

The Cusp Generation should matter in PR

As PR professionals, we know just how important it is for brands to understand target audiences and how new iterations of popular culture take shape. Using generational labels helps brands to distinguish the common trends and cultural values among