Insights
PRCA revises Client Consultancy Partnership Charter in line with modern industry needs
The Public Relations and Communications Association (PRCA) has today launched the 2024 edition of its Client Consultancy Partnership Charter, a comprehensive framework designed to develop collaboration and effectiveness within the public relations industry. This 11-Point Charter underscores the PRCA’s
New partnership with TEAM LEWIS provides PRCA members discounted access to training platform
The Public Relations and Communications Association (PRCA) is pleased to announce a new partnership with TEAM LEWIS, a global marketing agency, offering its members access to the ‘LEWIVERSITY’ training platform. This collaboration recognises the increasing pressure on PR professionals to
PRCA announces new Chair and members of the Equity and Inclusion Advisory Board
The Public Relations and Communications Association (PRCA) is pleased to announce the appointment of Ishtar Schneider as the new Chair of the Equity and Inclusion Advisory Board (EIAB), along with an outstanding roster of new members dedicated to championing
ICCO Executive Director Rob Morbin steps down
Rob Morbin, ICCO’s Executive Director has decided to step down after being with the organisation for six years. Rob joined ICCO in 2018 from the Chartered Institute of Public Relations and has been an integral figure in the organisation’s
The Cusp Generation should matter in PR
As PR professionals, we know just how important it is for brands to understand target audiences and how new iterations of popular culture take shape. Using generational labels helps brands to distinguish the common trends and cultural values among
A CEO’s first 100 Days – How comms can shape perceptions and drive positive outcomes
A new CEO faces an unprecedented level of scrutiny. They are under constant observation, as internal and external audiences try to interpret their every word and action. What are their plans for the future of the company? Who and