About Us

Who We Are?

The PRCA was founded in London in 1969 and launched PRCA Americas in 2020 with the aim of raising standards in PR and communications.

The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.
All PRCA members are bound by a Professional Charter and Codes of Conduct and can benefit from exceptional training. The Association also works for the greater benefit of the industry by lobbying on the industry’s behalf. Working alongside ICCO, PRCA provides an international framework within which its members can develop global networks and new business referrals.

”The PRCA has been the world’s leading professional body for PR and communications for many years. In today’s, integrated world knowledge sharing, being up-to-date in current trends and connecting to fellow professionals all over the world is key.  That is the role of our organization. It is an honor to lead the PRCA’s work throughout the Americas and ensure the voice of our industry is heard loudly and clearly.” 

Gustavo Averbuj CMPRCA                                                                                                                              PRCA Americas Chairman                                                                                                                            Partner – Regional Director Latam, Ketchum

“The PRCA has been the world’s leading professional body for PR and communications for many years and it is only by being both proactive and reactive that we are able to remain in that position. It is an honor to lead the PRCA’s work throughout The Americas and ensure the voice of our industry is heard loudly and clearly.”

Melissa Cannon, International Director, PRCA.

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