Communications Management Standard
Our Communications Management Standard is the hallmark of PR excellence.
CMS accreditation provides a badge of professionalism for the public relations industry. It helps to improve consultancy businesses while assuring both clients and employees that audited firms offer quality management and performance.
CMS is an independent audit looking at eight key area’s in the consultancy.
Leadership & CommunicationsThe auditors look for evidence that the consultancy is well-managed. Responsibilities at all levels must be clearly defined, and all employees must not only understand their accountabilities but also know how and when they will be judged on their performance.
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