The Public Relations and Communications Association (PRCA) has announced Everton Schultz, President and Partner at Ágora Public Affairs & Strategic Communications, part of untold_, as its PRCA LATAM Chair, and Carmen Sánchez – Laulhé, VP Latam, Andean Region and Brazil at ATREVIA, as its PRCA LATAM Vice-Chair.
Schultz – who will serve as Chair across 2023-24 – succeeds Gustavo Averbuj.
Based in Brazil, Schultz has over 20 years of experience in the communications and marketing industry. He has a proven track record in planning and executing complex integrated communications and marketing programs in specialities including, public relations, digital engagement, reputation management, social media, internal communications, community relations and events/activations.
Sánchez – Laulhéspecialises in corporate communication and reputation, along with the development of comprehensive communication and positioning strategies, which covers crisis public affairs, external and internal communication, as well as the digital environment.
“I’m excited to help PRCA expand its operations in Latin America. Our industry has evolved over the years in the region. We are in a perfect time to learn and share best practices with colleagues around the world”, said Schultz.
“Communications have become a transversal element on the strategy of any organization. Our industry has a huge growth potential in the region, both from a business perspective and from a talent and knowledge perspective. From PRCA we will work to become an example of best practices and driving force of the development of the sector” appointed Sánchez – Laulhé.
PRCA International Director, Melissa Cannon MPRCA said:
“Everton and Carmen each have brought tremendous insight and judgment to our board over the past year. Their collective leadership in business operations and innovation make them outstanding choices to lead an esteemed group of practitioners during this time of exceptional change around the world. I am excited to work with them both as we continue to accelerate our strategy to create value through a relentless drive to serve the PR and communications industry in Latin America.”
The PRCA’s international growth has accelerated rapidly in recent years with the Association now operating in 82 countries worldwide and representing more than 35,000 practitioners. With offices in the UK, the Middle East and Asia-Pacific, PRCA works with professionals around the world to co-ordinate operations across six continents.