TikTok is a wildly popular app for making and sharing short videos. But as a global phenomenon, it is so much more. This seminar covers the rise, the risk, and the rewards for brands on the platform. We’ll dissect best practice and share lots of videos. TikTok’s influence goes way beyond its users. It is changing culture, influencers, laws, and the way we think about at social content.
· The Story of TikTok: Background, Growth, and Appeal
o Other Vertical Video Platforms
o Overview of the App and the Algorithm
· TikTok Creators
o Dance, Music, Comedy, Politics, More
· Brand Content and Paid Opportunities
· What Works on TikTok and Why
o TikTok Content on Other Platforms
· Issues, Bans and Controversy
· Who to Follow
About the Trainer
Candace Kuss is a creative consultant and brand strategist. She is a digital and integrated marketing expert with an unparalleled multi-disciplinary agency background.
Candace spent twelve years as the Director of Social Media for H+K and was honoured to be named as an Innovator 25 by the Holmes Report. She was recruited to London as a Creative Director for Ogilvy, and was a SVP/Creative Director at Digitas in Boston and San Francisco.
Candace is an active member of the Advisory Board for Creative Equals and was the founding member of the WPP Stella women’s leadership group. She is a frequent speaker, teacher and award show judge for global industry events, including VidCon, Cannes Lions, Dubai Lynx, Young Lions and D&AD New Blood. She is a blogger, podcaster and licensed mudlark. Find her @CandaceKuss.