Consumer insights and trends are what keeps ourselves and our clients ahead of the game, but sometimes knowing how to spot the good ones, the best tools to use and ways to apply them to clients’ communications problems can be a struggle.
Each week, Weber Shandwick Scotland’s Weber Girls, Morag MacDonald and Rebecca Halligan, present the Weber Forecast – a weekly digest of what’s trending across the world – to colleagues across the Weber network. From viral TikTok content to industry breakthroughs, the Weber Forecast keeps the team on top of the latest consumer insights and trends and helps us help our clients be ahead of the curve.
PRCA Scotland is delighted to host the Weber Girls on 24 November 4-5 pm as they will share an introduction to trends forecasting, trends tools and a look ahead to some of the big consumer trends for 2022.
Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact firstname.lastname@example.org for the link.
This event is worth 15 points in the PRCA CPD Programme.