CEO of Vianews Latin America & Abracom´s International Relations Director

Pedro Cadina is a senior professional with 42 years of experience in Marketing and Communication. Founder and Director of International Relations of ABRACOM – the Brazilian Association of Communication Agencies, Pedro has given lectures and organized workshops at universities and business centers throughout Brazil and abroad. CEO and founder of VIANEWS Latin America, he led several businesses in Communications, as well as designed and implemented strategic communication plans for prominent brands throughout Latin America. He is graduated in journalism at PUC-SP, has a specialization degree in Communication Management (MBA) at ECA/USP, and a postgraduate degree by the MFA (Master of Fine Arts) Writing Program at Instituto Vera Cruz.