This seminar is designed for those who would like to gain an understanding of everyday PR and communications activities.

The session covers defining PR’s role in the marketing and reputation mix, how to structure a  basic campaign and how to create a news story and sell it in to a journalist.

Event Type: Classroom

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Event Overview

How attendees will benefit
Attendees will be able to:

Who should attend
This course is aimed at junior level staff and is suitable for newly recruited graduates or for those moving on from an administrative role into a PR role.

It is advised that delegates who have attended/are scheduled to attend Making a PR Campaign Happen DO NOT attend Introduction to PR as well.

What attendees will learn:

Attendees will receive a course workbook at the start of the course containing all the key learning and exercises. This is completed during the course and then taken away by the attendee for future reference.

To Register for this course please click here