Andy West brings more than 35 years’ experience in international agency management, business development, client consulting and marketing for global agencies, most recently as Chief Development Officer of Hotwire Public Relations. Since leaving Hotwire in June 2021, West founded a consulting firm, Westofcenter Ltd., and has built a portfolio of advisory positions with ambitious communications firms in the US, Europe and now Latin America.
According to Pedro Cadina, Founder and CEO of ViaNews, West will work with the agency’s senior management on all aspects of new business, partnerships, and marketing activities. “Andy is well respected and well known around the world as an expert in international communications. He brings deep expertise in leveraging new business and driving revenue and profit through operational excellence and always on marketing. His contribution will be essential for us to achieve a new level of growth for VIANEWS.”
VIANEWS is one of the fastest growing regional agencies in Latin America. It has doubled its revenue in US dollars in the past four years, delivering innovative and quality services to companies that operate across the region. Working with West, the business is preparing to more than double in size over the next three years.
“This is a significant challenge and a wonderful opportunity to work with a talented and ambitious team,” said West. “Having partnered with VIANEWS while in my previous role, I am delighted to maintain the strong relationship we had built up between us. Pedro’s vision for the future and his commitment to innovation and growth match completely with my philosophy and I’m looking forward to making a difference.”
About VIANEWS Latin America
VIANEWS is a communications agency operating in the Latin American market for 36 years. With its headquarters in São Paulo, the agency delivers services in Brazil, Mexico, Colombia, Chile, Peru, Argentina and Central America. Through its more than 60 employees in the region, the agency develops services for technology, telecommunications, finance and energy companies encompassing the most outstanding global brands, including Zoom, Dow, Meta, Arab Bank Corporation, Softtek, Synnex and Nextracker. In 2021, VIANEWS was awarded two Sabre Awards Latin America in the B2B and Technology categories. It was also considered the Outstanding Agency of the Year by Prêmio Jatobá, Brazil’s most important award, in addition to receiving two Lusophone Awards for Creativity, the most important award in the communications area for the Portuguese speaking community.
