The Public Relations and Communications Association (PRCA) has published the Spring Edition of its Accessible Communications Guidelines – in partnership with Current Global – to help PR and communications professionals deliver accessible content.
The 44-page guide has been updated to include more detail on video and animated graphics, thoughtful use of language and representation, and hosting of physical and virtual events.
The Spring Edition follows the original publication in April 2021.
PRCA Director General and Chief Executive of ICCO, Francis Ingham MPRCA said:
“Our guidelines for accessible communications are designed to help every member of the PRCA and the wider industry create more inclusive content and campaigns. The technology and tools to help us do this are readily available. The key priority is to update the way we work to adhere to best practices laid out in the Spring Edition document.
“I want to recognise Current Global for partnering with the PRCA to develop these guidelines and for helping us instigate change across the industry. I would also like to thank our Digital Inclusion Partner Texthelp for their invaluable contribution to the Spring Edition.”
Current Global, Co-Founder and CEO, George Coleman commented:
“Every day content is published that isn’t accessible to all. Over a billion people worldwide have some form of disability, a significant audience many are excluding by default or design. We must change this. Morally, and commercially, it’s the right thing to do. It’s been extremely encouraging to see how well the guidelines have been received to-date; but it’s dynamic space, so a year on it felt timely to do a refresh. We hope they continue to be a valuable practical resource that contributes to meaningful change across the industry.”
Download the guidelines: