PRCA launches new Global Advisory Board to turbocharge international growth


The Public Relations and Communications Association (PRCA) has today revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest professional body for PR professionals.

The PRCA’s international growth has accelerated rapidly over recent years: the Association now operates in 70 countries worldwide, with members of staff based in Argentina, Hong Kong, Singapore, Spain, the UAE, the UK and the US.

The new Global Advisory Board – comprised of internationally recognised PR leaders – will work closely with the PRCA’s International Director and provide strategic direction to the PRCA as it expands its footprint in established and emerging PR markets around the world.

The PRCA will continue to manage ICCO, the global network of PR associations.

The inaugural Board members are:

Ahmad Itani, Founder and CEO, Cicero & Bernay Communication Consultancy
Alison Clarke, Founder, Alison Clarke Consulting
Elena Fadeeva, Founder and General Director, FleishmanHillard Vanguard
Fred Cook, Chairman Emeritus, Golin, Director, Annenberg Center for Public Relations
Gustavo Averbuj, Partner, Regional Director Latam -Ketchum
Israel Opayemi, Managing Director/Chief Strategist, Chain Reactions Nigeria
Jim Donaldson, CEO, FleishmanHillard UK and Middle East
Jordan Rittenberry, Chairman, Edelman Middle East and Africa
Lee Nugent, Regional Director APAC, Archetype
Mary Beth West, Senior Strategist, Fletcher Marketing PR
Nitin Mantri, Group CEO, Avian WE and President, ICCO
Omar Qirem, CEO, Edelman Middle East
Rachel Friend, CEO, W Communications

PRCA Director General Francis Ingham MPRCA said:

“As the world’s largest PR body, our mission is simple -to raise standards all across the industry, all around the world. We want every PR professional to enjoy access to world-class support and representation. The pandemic has accelerated our international plans, and democratised our offering to communications professionals around the world. Whether you work in New York or New Delhi, fintech or healthcare, the PRCA is here to support you, and to fight for the future of our profession.

“I’d like to thank the esteemed members of our Global Advisory Board. Individually, they are each globally-renowned industry pioneers. Collectively, they will turbocharge our international expansion, and be a positive driving force for global PR.”

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