The Public Relations and Communications Association (PRCA) announced the launch of its new Bosnia and Herzegovina branch under the overall chairmanship of Nađa Lutvikadić Fočo during the PR PRO Conference in Sarajevo.
The branch follows significant membership expansion on the continent and is the latest stage in the PRCA’s global development, building on its position as the largest PR association in the world.
Nađa comes to this role with a strong experience in the areas of telecommunications, crisis communications, event management, business planning, and negotiation. She is currently the Head of Promotion Communication Department at BH Telecom.
PRCA Deputy Director General Renna Markson said:
“I am delighted to announce Nadja Lutvikadic-Fočo as our Bosnia and Herzegovina Chair. Her commitment to ethics and professionalism in PR and Communications will be invaluable as we begin to support the industry here. This is great country, with so much history and culture, and PRCA is privileged to have a presence here now.”
PRCA Bosnia and Herzegovina branch Chair Nađa Lutvikadić Fočo said:
“I use this opportunity to thank the PRCA representatives for appointing me as the chairman of this respectable association. Bosnia and Herzegovina is the only country in the region that does not have a public relations association. The inclusion of Bosnia and Herzegovina in the global association of PR professionals is significant because it opens a number of opportunities for individuals, agencies, companies, and institutions.
“At a time when communication knowledge is being devalued, we are the ones who will be able to determine the real value of what we offer. In an era when the message we carry is more important than ever and one spoken word permanently affects the path we are on – let’s not forget everything that makes our advice worth it, even at the moment when it is not desirable, acceptable, aligned with what someone wants to hear from us.
“It is important that we always find a purpose in what we do, because only a message and action with a purpose has its real and tangible value. Thank you for your trust.”