Responding to a brief set by the Cima Fundacion in Mexico, teams had 24 hours to create a campaign. The winning idea, ‘3 degrees of seperation, comes from the statistics that 1 of 3 people know someone with breast cancer and are therefore touched by cancer through three degrees of separation. The team wanted to use this statistic to develop a campaign that raises awareness of the fact that cancer is a shared problem and ordinary people can help support early detection.
