Duration: 1 hour
Building on the foundation of the PESO model, this session delves into advanced strategies to amplify your digital reach. Explore the dynamic world of influencer marketing and understand how to collaborate effectively with prosumers to boost brand credibility. Unlock the power of hashtags, ensuring your content is easily discoverable and primed for share-ability. As we navigate through various digital channels, including SEO, social media (both paid and earned), and digital advertising, gain actionable insights to optimize each platform for maximum impact.
Trainer: Andrew Smith MPRCA
Who should attend
This course is suitable from junior to senior level who need to talk to clients about digital PR campaigns and develop e-PR strategies.
What attendees will learn
– Strategic approaches to influencer marketing and prosumer collaborations.
– The science behind hashtag utilization for increased content visibility.
– Optimization techniques for enhancing shareability across all digital channels.
– In-depth knowledge of channel-specific strategies, including digital PR, SEO, social media, and digital advertising.
Attendees will receive a copy of the presentation.