Duration: 1 hour
Dive deep into the world of digital PR and communications as we unravel the intricacies of the PESO (Paid, Earned, Shared, Owned) model. Understand the seamless integration of each media element and how they play a pivotal role in a holistic communications strategy. Furthermore, as the digital landscape becomes increasingly visual, discover the art of crafting compelling visual content. Learn the secrets to producing videos that not only captivate but also drive engagement, ensuring your brand resonates with its audience.
Trainer: Andrew Smith MPRCA
Who should attend
This course is suitable from junior to senior level who need to talk to clients about digital PR campaigns and develop e-PR strategies.
What attendees will learn
– Comprehensive understanding of the PESO communications model.
– Best practices for integrating paid, earned, shared, and owned media into a unified strategy.
– Tips and tricks for creating visual content that stands out and engages your audience.
– Practical insights into video production tailored for digital PR and communications.
Attendees will receive a copy of the presentation.