Like it or loathe it, Facebook is a fact of life. In just sixteen years, Facebook has inextricably woven its way into the very fabric of society, impacting the way we behave socially, culturally, politically and commercially with the world around us.
To ignore it is futile. To understand its potential is empowering. To use it as an effective communications channel is a PR imperative.
This online course sets out the different ways that public relations professionals could and should be leveraging the multitude of features that Facebook offers. More importantly, you will learn how to creatively engage your audiences without having to heavily rely on paid social media tactics to guarantee success.
If someone tells you that “organic is dead” whilst discussing the role of Facebook in PR, make a note of their name and vow that that you’ll never listen to them ever again. It’s a mantra that has curtailed the PR industry’s creative understanding of Facebook and it’s time to put an end to this inaccurate paradigm. By venturing beyond the confines of a brand Page, you’ll see new ways of activating your comms strategies using Groups, Messenger, Events, Live Video, Stories and a whole load of other Facebook tools.
This course will use live walk-throughs, existing case-studies and group exercises to demonstrate the range of possibilities that Facebook can bring to your PR campaigns. Discover the lesser-known tips, tricks and creative hacks that will give you and your team the confidence to unleash the true power of Facebook.
Understand the differences between brand Pages and Groups on Facebook and how to make use of their respective features
Learn how to leverage Facebook’s Messenger platform to engage with audiences in a segmented and tailored way
Identify the various content formats that can be shared and distributed across Facebook’s suite of services
Gain clarity on what successful activation on Facebook could and should look like, using best-practice examples to benchmark quality
Learn how to access, understand and evaluate data using Facebook’s insights dashboard
Explore various options that enable effective admin and moderation processes
Understanding how to use Facebook for events
Recognising how to integrate paid social into a broader Facebook PR strategy
A copy of the presentation and all learning materials will be available to download at the end of the webinar.