Issues management in an international context has never been easy: what engages or excites in one part of the world can offend somewhere else; how do you maintain a single, clear voice across time zones and dispersed geographies? But in the last few years it’s like the world got bigger and more complex.
Primarily, a global pandemic hit. In a PwC survey, only 35% of global leaders said they had a crisis response plan that was ‘very relevant’ to addressing the needs of employees and customers during the pandemic.
While the world hunkered down to stay safe from Covid, however, something else happened: people expressed their fear, frustrations and anger on social media.
Views have got stronger and more polarized. How do you communicate in an inclusive and global way, when local laws and traditions exclude entire communities? And how do we address some of the bigger, more pervasive issues that demand companies question their historical and current roles in the world?
Event Type: Webinar
Address: Webinar, Webinar
Places available: 50
Places remaining: 49
Trainer: Emma Duke