Issues management in an international context has never been easy: what engages or excites in one part of the world can offend somewhere else; how do you maintain a single, clear voice across time zones and dispersed geographies? But in the last few years it’s like the world got bigger and more complex.
Primarily, a global pandemic hit. In a PwC survey, only 35% of global leaders said they had a crisis response plan that was ‘very relevant’ to addressing the needs of employees and customers during the pandemic.
While the world hunkered down to stay safe from Covid, however, something else happened: people expressed their fear, frustrations and anger on social media.
Views have got stronger and more polarized. How do you communicate in an inclusive and global way, when local laws and traditions exclude entire communities? And how do we address some of the bigger, more pervasive issues that demand companies question their historical and current roles in the world?
Trainer: Emma Duke
Event Overview
Delegates will learn about:
Examples of global organisations who have navigated global crises – for better or worse
Principles and processes for equipping their organization and preparing crisis management plans
Questions to ask senior leaders to anticipate challenges that will be put to their organization in the future
Delegates will benefit from this webinar by:
Clarifying the need for preparation and internal stakeholder engagement in preparing crisis management plans.
Collating examples and data to demonstrate the need for this work.
Acquiring knowledge of the most useful elements of any crisis response.
Equipping themselves to deal with differing concerns in multiple countries across the globe.
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