Join us in navigating PR in the age of Generative AI.
Artificial Intelligence is transforming our ways of communication, creation, and content consumption. With AI now an integral part of various industries, we’re facing not just its potential but also its ethically and legally grey areas.
This webinar brings together PR and comms experts in misinformation and disinformation and news editors. We’ll unpack the challenges that PR professionals – guardians of reputation and ethical communication – are grappling with in an era where fake content, powered by advanced technologies like generative AI and deepfakes, is often indistinguishable from the truth.
Dive deep with us into the evolution of these technologies, moving from deepfake images to video, and from text to lifelike speech, probing the eerie reality where “seeing is no longer believing.”
We’ll explore the ethical dilemmas around using AI tools, such as ChatGPT, which can craft strikingly authentic content. We’ll dissect the risks, responsibilities, and remedies for PR pros, delicately weighing the benefits of AI against the imperative to quell misinformation and disinformation.
Chair: Claire Williamson, Founder, Resonance
Shayoni Lynn, Founder and CEO, Lynn
Holly Mercer, Global Head of Communications, Logically
John Harrington, Editor, PR Week