‘People tend to believe that the ideas which come to mind most readily are the most important… the principal determinant is the extent of media coverage’. So says Daniel Kahneman, a Nobel prize-winner and one of the ‘fathers’ of the new science of Behavioural Economics. We all know that PR works. So do our clients. But exactly how does PR produce its business effects? At last, Behavioural Economics is beginning to provide a scientific explanation. This online seminar describes the discoveries of BE and how we can use them in winning new business and in making our client relationships more profitable and longer-lasting.

Trainer: Adrian Wheeler FPRCA

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Event Overview

Delegates will learn about:

Delegates will benefit from this webinar by:

The webinar avoids jargon and uses practical examples from BE research as illustrations.

To Register for this course please click here