The Risks of AI-Generated Content in PR
Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content
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Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content
Once one of the most sought-after capabilities in your PR agency, ‘creativity’ has become almost a taboo word, certainly in B2B circles. So much so
In the fast-paced world of PR, time is a precious commodity. Every minute spent inefficiently is a missed opportunity to generate positive media coverage, build
Whether you’re seeking funding for a new project, proposing a strategic initiative, or advocating for a change in direction, a well-crafted business case can will
In part due to the world turning upside down in 2020, it feels like the phrase ‘flexible working’ is being bandied about more than it’s
You don’t need me to tell you how dark it is out there. It’s grim. We’ve got winter, weird weather, wars and worse. Inflation rates
AI’s influence has rapidly spread across various industries, including PR and communications. To gain a deeper understanding of how AI is shaping the future of
We all know that data is not just important, we understand that it is fundamental to how we shape our collective future. Metaphors abound, but
Managing clients well, building relationships and trust, is a much sought after skill in all aspects of marketing, be it public relations, advertising, event management