The Cusp Generation should matter in PR
As PR professionals, we know just how important it is for brands to understand target audiences and how new iterations of popular culture take shape.
June 26, 2024
The Blog.
The PRCA AMERICAS Network Blog presents the leading insight articles for the PR and communications industry.
If you are interested in sharing a blog/article with PRCA AMERICAS Network, please get in touch with helpdesk@americas.prca.global
A CEO’s first 100 Days – How comms can shape perceptions and drive positive outcomes
A new CEO faces an unprecedented level of scrutiny. They are under constant observation, as internal and external audiences try to interpret their every word
June 26, 2024
The Mental Power of Movement
In our modern lives, it’s easy to overlook the importance of movement for our mental wellbeing. Yet, from the day we’re born, movement has been integral
June 26, 2024
We’re all idiots.
AI is still something of a mystery. How does it work? What does it mean for the marketing and comms industry? I don’t know about
June 26, 2024
Survival of the Fittest: The Media Apocalypse is Forcing PR and Marketing to Reinvent Themselves
Newsrooms are diminished and so has the power of the pen. The media world is under threat across the globe while the PR and Marketing
June 26, 2024
The Risks of AI-Generated Content in PR
Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content
May 9, 2024
Is playing it safe in PR actually the riskiest move?
Once one of the most sought-after capabilities in your PR agency, ‘creativity’ has become almost a taboo word, certainly in B2B circles. So much so
May 9, 2024
Public Relations: Mastering Utilisation and Recovery Rates for Maximum Impact
In the fast-paced world of PR, time is a precious commodity. Every minute spent inefficiently is a missed opportunity to generate positive media coverage, build
May 9, 2024
7 Tips for Crafting a Convincing Business Case
Whether you’re seeking funding for a new project, proposing a strategic initiative, or advocating for a change in direction, a well-crafted business case can will
May 9, 2024