The Blog.

Managing clients well, building relationships and trust, is a much sought after skill in all aspects of marketing, be it public relations, advertising, event management

Even the most compelling subject won’t engage a reader if the writing itself is ‘sticky’. If readers stumble over clunky sentences or need to reread

In this exclusive interview, we sit down with Marie-Alix du Putter, the Founder and President of the Bluemind Foundation. She shares the personal experience that

PR is not alone; businesses are freezing and cutting budgets across the board to manage the current uncertainty around the economic environment. Data from the

As September is the global PR industry’s annual Ethics Month (#PRethics) – with authenticity as the PRCA’s 2023 chosen theme – a free resource is available to

In an age of escalating environmental concerns, industries are under immense pressure to mitigate their environmental impact. The aviation sector, often seen as a notorious

About 13 years ago in South Africa, a very popular fast food chicken chain did a fantastic advertising campaign. One of their best selling products

When you hear the words ‘mental resilience’, what springs to mind?  Words are a type of signal that our minds use to understand our situation and

Argentina’s economy has recently been a synonym for mismanagement and inefficiency. What was once seen as a budding country in the international community, underwent financial