Event Overview

As global markets emerge from the pandemic, public relations budgets are facing greater scrutiny than ever before. Organisations of all sizes and sectors are evaluating their spend and challenging departments and consultants to demonstrate the true impact of their work. Now more than ever, PR and communications professionals need to elevate their understanding of measurement and demonstrate their value to organisations. Strategic and robust measurement can no longer be an after-thought.

Join PRCA and CARMA for a half-day virtual conference on Tuesday 30th November to discover the latest insight, trends and opportunities impacting public relations measurement. The conference will equip delegates with a best-practice understanding of how to measure PR and create meaningful business impact in 2022 and beyond. From understanding the latest media consumption habits, to navigating the digital landscape and meeting the challenges of misinformation, this Conference offers a 360 degrees perspective on PR impact, measurement and evaluation.

Keynotes and panels include:

Keynote: Measurement maturity and frameworks

Johna Burke, Global Managing Director, AMEC – International association for the measurement and evaluation of communication

Panel: The rise of technology

Moderated by: Richard Bagnall, Global co-managing partner and CEO, Europe and the Americas, CARMA

Stuart Bruce, PR Futurist and Managing Consultant, Stuart Bruce Associates

Keynote: Measurement of cross-channel campaigns

Will Hobson, PR Director, Rise at Seven

Panel: Measuring digital PR

Moderated by: Mazen Nahawi, Founder & Group CEO, CARMA

Darryl Sparey,  MPRCA, MD and Co-Founder, Hard Numbers

Shayoni Lynn FPRCA, CMPRCA, CEO and Founder, Lynn PR

James Brockbank, Managing Director, Digitaloft

Thierry Ngutegure, Head of Data Insights, Rise at Seven

James Crawford, Managing Director, PR Agency One

Keynote: Measuring the impact of influencer marketing

Scott Guthrie MPRCA, Influencer Marketing Professional Adviser

Sponsored by:

This event is worth 15 points in the PRCA CPD Programme.